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5 Ways to Create a Successful, Integrated B2B Marketing Campaign
How can you convert a humble, sales-focused company into a B2B marketing dynamo? Take for example Lincoln Financial Group, a historically, sales-based organization, which made a complete, 180-degree...
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3 Crucial Steps For Content Marketing Success
Everyone in marketing tries to do it. What most folks don’t realize, is that very few do it well. What are we referring to? Content marketing, of course. Otherwise known as branded content, brand...
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The Key to B2B PR Success: Just Ask!
You can never tell when you might learn something new. Dining recently at Mt. Snow, Vermont’s summit lodge after a fun morning of skiing, I was given a lesson in persuasion from an audacious...
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Surprising B2B PR Survey Results + Infographic
The results are in for our survey of B2B PR practices. The key takeaway: Social media is taking a big bite out of traditional PR methods. The informal survey, which was conducted online in March 2013,...
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How PR Can Help B2B Start Ups
This post originally appeared in a slightly different version on PR Done Right Makes a Difference, From the Start Recently, I attended NY Tech Day where 400 hungry startups sought to garner some love,...
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7 WAYS A STARTUP CAN SCORE WITH ANY MEDIA OPPORTUNITY
This post originally appeared in a slightly different version on A recent article in the New York Times reminds us that we are living in a culture of coaching. There are coaches to clean out your...
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